Million-dollar losses: X’s crisis after Musk’s controversial tweet.
After several publications on X, Elon Musk was accused of anti-Semitism. However, on November 27, he made a significant visit alongside Prime Minister Netanyahu to the Kfar Aza kibbutz, one of the places attacked by Hamas on October 7. According to the Haaretz newspaper, Musk and Netanyahu listened to testimonies about the massacre and visited the Liebstein family’s home.
Throughout the visit, Elon Musk actively engaged with the local community, seeking insights from key figures such as Yossi Keren, the head of the Shaar Hanegev regional council, and an army spokesperson. Musk demonstrated a genuine personal commitment to understanding the situation, underlining his empathy for the affected community and a sincere desire to grasp the full extent of the challenges they are confronting. This hands-on approach not only showcased Musk’s dedication but also highlighted his proactive stance in gaining firsthand knowledge to contribute meaningfully to the community’s well-being.
Regarding the accusations of anti-Semitism, X could suffer significant losses. According to the New York Times, the company could lose up to $75 million in advertising revenue after a controversial tweet in which the entrepreneur endorsed an anti-Semitic conspiracy theory. Internal documents from the company for the last quarter indicate that over 100 brands and advertisers have paused advertising on X, while others are considering doing the same. Major brands like IBM, Apple, and Disney quickly pulled their ads from X after the incident, according to the Media Matters report, a media monitoring organization in the United States. Airbnb blocked over $1 million in advertising on X, while Uber and Coca-Cola are two other brands that suspended advertising on the platform.
A relevant aspect of Musk’s activity in relation to Israel is the agreement with the Israeli Ministry of Communications regarding access to Starlink, Elon Musk’s satellite internet connection network. The agreement establishes that access to Starlink from Gaza will only be possible with Israel’s consent. Communications Minister Shlomo Karhi announced the agreement on X, congratulating Musk for reaching a preliminary agreement with the ministry under his leadership. Karhi’s statement highlights the importance of Israeli approval for the use of Starlink satellite units, including in the Gaza Strip.
The recent visit of Elon Musk and Netanyahu to the Kfar Aza kibbutz, along with the agreement on Starlink, serves as a significant testament to the dedication and partnership between Musk and Israel. This collaboration goes beyond the controversies that have surrounded Musk, showcasing a sincere effort to establish connections and address challenges hand in hand with Israeli authorities. In doing so, Musk not only emphasizes his commitment to understanding the local context but also contributes to the strengthening of the bilateral relationship between his ventures and Israel. These actions underscore a proactive approach in building bridges and fostering collaboration amid complexities.